Curiosity is My Unfair Advantage

I’ve collected some essays I’ve written about business, learning and the future.

Get Emotional In Business

We buy products based on how they make us feel.

Investors invest based on how they feel.

Data (facts) serve as constraints (i.e. what are my actual choices?) and justifications.

It’s easy to mistake constraints and justifications for decision criteria.

The bigger the decision, the larger the role of emotion.

Think about how you choose significant others, friends, work, home.

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Geoff Nesnow