Great Stories Make Great Pitches
There is a key moment of any pitch when you pause, when you look up at your audience. Sometimes it comes early, sometimes not until you finish. In that most dangerous of moments, that moment of maximum vulnerability, if you’re paying attention, you’ll know whether you’re going to get a yes, a maybe or a no.
Whether you’re pitching your business to an investor, your product to a customer, your ideas to co-workers or yourself to an employer, the same golden rule always applies: