Don't Put Sales in Charge of Marketing
It is very easy to conflate sales and marketing, especially from the outside. If you’re an engineer or an operator, it’s understandable how sales and marketing could seem like the same thing — with transferable skills.
I’ve seen this pattern many, many times — an engineer founder hires a super charismatic former sales manager as a Chief Revenue Officer or Chief Marketing Officer. On paper, she looks great. She’s killed her quotas. She tells a great story about herself. She gets you excited!