Why Founders Suck at Telling Their Own Stories
I’ve been very fortunate to meet and spend real time with the founders of many companies across a diverse spectrum of industries. I’ve found a pattern — almost none of them can quickly articulate what they do.
It’s not for lack of intelligence — they’re often the brightest people. It’s not lack of communication skills or charisma — many are incredibly articulate, often great public speakers. And, it’s not for lack of practice — a founder spends a surprising percent of her time telling their story to prospective customers, to new employees, to investors, to anyone who will listen.
Here’s my hypothesis about why it’s so hard: founders, by their very nature, are different. They see the world differently. They see customer problems and root causes of those problems differently than others. They have a unique vision of a future state. And, they got to this place through a different path than almost anyone they’ll speak to.